Supported by Ford and Amazon, the American start-up Rivian plans to launch smaller versions of its first two models. One way to better meet the needs of the Chinese and European markets where large vehicles are less popular.
Common currency in the United States, large pick-ups are much rarer in our regions. Well aware of the problem, the young American start-up Rivian plans to adapt its offer by offering more compact versions of its R1T pickup and its R1S family SUV, two models designed primarily for the North American market.
Planning to start selling its first electric cars in Europe in 2022 and in China soon thereafter, Rivian boss RJ Scaringe confirmed to Reuters the arrival of smaller models more suited to foreign customers. ” We wouldn’t be serious about starting an auto company if we didn’t think of China and Europe as important long-term markets. », He underlined.
Towards European production?
“ To truly grow in these markets, it will be important to have a production footprint outside the United States. “, Confided the boss of the brand without specifying his industrial ambitions for Europe and China.
In the meantime, Rivian has just started pilot production at its Normal, Illinois plant. From next year, the manufacturer will ensure the industrialization of three models for the North American market: the R1T pick-up, the R1S SUV and an electric utility designed with Amazon.
In the United States, Rivian plans to begin deliveries of its electric pickup from June 2021. Those of the SUV are scheduled a few months later.