The new Bravia XR line is named after the new XR image processor. According to Sony, the new TVs are the first in the world with ‘cognitive intelligence’. As a result, the TVs would understand which images and sounds the viewer sees and hear, and adjust them dynamically. According to Sony, this ensures a more beautiful and more lifelike image.
At the top of the line of new TVs is the large 8K-Z9J, in 65 and 75 inches. The 8K TV uses an LED screen with a full array backlight, has a narrow titanium edge and can be placed on its feet in several ways to provide space for a soundbar, for example.
Dolby Vision, Atmos and game functions
The A80J and A90J are the latest 4K OLED TVs from Sony. The first model comes in 55, 65 and 77 inches, the second in 55, 65 and 83 inches. Thanks to their OLED screen, the TVs offer a higher contrast than LED TVs and have very thin, seamless edges that flow into the screen.
This year’s 4K LED TVs come with a full array backlight. The X90J comes in 50, 55, 65 and 75 inches, the X95J comes in 65, 75, and 85 inches. These devices also offer narrow, seamless screen edges and standards that can be set in several ways.
All new TVs support Dolby Vision and Atmos, have Netflix Calibrated Mode, IMAX Enhanced and Calman Ready and support 4K 120 games with VRR-ALLM. The new TVs will be on the market later this year, prices are still unknown.
Tech fair CES 2021
Many large manufacturers will be announcing their new products during the (virtual) tech fair CES in the coming days. Listen to the Bright Podcast for our expectations.