Steve Jobs, the former co-founder and long-time managing director of Apple, died in 2011. He has not only left posterity the most valuable brand on the globe, but also a succinct rule that entrepreneurs can follow.
Jobs said: “There is no point hiring smart people and telling them what to do. We’re hiring smart people so they can tell us what to do. ”
The bottom line is that it’s not an entrepreneur’s destiny to be the smartest person in the company. Instead, it is important to benefit from the knowledge of the employees.
The concept of the knowledge worker
The concept of knowledge worker was created by management expert Peter Drucker as early as 1959. It summarizes those people who earn their living with their knowledge and are not dependent on physical work.
Planning, organizing, analyzing, testing, programming, researching, marketing or distributing content are typical activities of the knowledge worker. It was Drucker who, before his death in 2005, predicted that the most important task for the entrepreneur of the 21st century was to promote knowledge workers.
Strong personnel management is required for this, but as jobs have to be understood, the boss does not have to be the smartest person in the company. Instead, it is important to show appreciation to the staff. Jobs also acted according to this guideline.
Three important rules for personnel management
Based on this basic orientation, the most important principles for optimal corporate management can be summarized in three points:
1. One of these rules is that employees should be involved in decision-making based on their knowledge – in some cases they should make decisions independently.
2. In order to build a strong team as possible, cooperation should also be encouraged.
3. Last but not least, the boss is advised to listen more than to speak himself. Respecting the work of individuals has a positive impact on morals and, consequently, on the success of the company as a whole.
This article was published by NewsABC.net in November 2019. It has now been checked and updated again.