Economy

Stores closed? Customer scans selection through window and receives article at home | Undertake

“If the customers are no longer allowed in, we will bring our insides outside,” says Diek van Tol, manager for online sales at web store Shoebaloo, with branches in Amsterdam, Rotterdam and Maastricht that have been given a different look. Young people often stand in front of his shops, who compare sneakers and scan the matching code with their smartphones.

Van Tol: “We came up with this idea ourselves with the staff, without advertising agencies and the like. We tried to be resourceful in this massive crisis. ”

He has no complaints about the online sales, he says. “We did not see any decline there in the corona months. In fact, online sales have only increased. ”

Self-scanning is done at shops in Amsterdam, Rotterdam and Maastricht.

Self-scanning is done at shops in Amsterdam, Rotterdam and Maastricht.

The turnover from the brick stores, however, has of course decreased drastically in recent days, after the cabinet announced that all stores in the Netherlands had to be closed until January 19 to limit the spread of the deadly corona virus.

Van Tol worked on a practical alternative with his team. The windows of the stores of the branches, for example those on the Koningsplein in Amsterdam, are sealed over the full width. Images have been placed on it of about a hundred types of shoes and accessories, each with a separate order code.

The QR code of an article that customers can download via an app on their smartphone to order.

The QR code of an article that customers can download via an app on their smartphone to order.

Anyone walking past can scan the desired shoe with their smartphone – via an app that reads a QR code. Consumers then choose the right size and color on their smartphone, order and pay. Then the shipment is already started.

Longer shopping

“Via PostNL, UPS and our own delivery service, your shoes that you have scanned in front of our shop window will arrive at your home,” says Van Tol.

The plan tastes like more, he says. “This alternative is also working out well, you can now actually shop much longer, 24 hours a day, seven days a week,” says the manager. “We are investigating whether we can extend this to other stores.”

Van Tol does this for Shoebaloo, but says he is happy if other retailers adopt the idea. “For many retailers this may also be useful, or it may inspire them to do something different with it. We are all in a really bad time and in this together. I hope this can help fellow entrepreneurs with ideas, so that they continue to sell in the same way. ”

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