Movies & Series

“The Lion’s Den”: The 10 products with the highest investment in 2020

TVNOW / Stefan Gregorowius

Disclaimer: We’re looking for products for you that we think you’ll like. The selection is subjective, but editorially independent. We have affiliate partnerships, which means that if you make a purchase using a link marked with an asterisk, we receive a small commission.


In 2020 two seasons of “Die Höhle der Löwen” were broadcast. A total of 71 new products, services and ideas were presented as part of the seventh and eighth season of Vox’s popular start-up program. The lions were able to come to an agreement with more than half of the founders. In 2020, 41 deals were closed (with nine of the deals bursting after filming). But for which of the other 32 products did the lions dig deepest into their pockets? We present you the ten products from “The Lion’s Den” 2020, which Maschmeyer, Dümmel, Williams and Co. were able to secure the highest investments.

10th place: Loomaid

  • Season: 8 (2020)
  • What it is about? Particularly hygienic, because it is self-cleaning, bristle-free toilet brush made of silicone, on which water droplets roll off by themselves and take away the dirt on the brush head.
  • Which lion struck? Ralf Dümmel did not want to miss this deal.
  • investment: 200,000 euros for 20 percent
  • Was the investment worth it? Loomaid is now available from retailers such as Real, Rossmann and Amazon, where it is one of the top three best-selling toilet brushes. So it seems to have been a worthwhile investment for Ralf Dümmel.

Buy for 12.95 euros from Amazon *


9th place: Yucona

  • Season: 8 (2020)
  • What it is about? Reusable water filter cartridge made of fleece with natural activated carbon from coconut shells, which saves up to 96 percent of the cartridge waste.
  • Which lion struck? Yucona was able to win Ralf Dümmel as an investor.
  • investment: 250,000 euros for 35 percent
  • Was the investment worth it? Due to a production error, the launch was postponed for the time being. So so far, Yucona has not been profitable.

Learn more about Yucona


8th place: Nui Cosmetics

  • Season: 8 (2020)
  • What it is about? Product world with natural and vegan – but also stylish – cosmetic products.
  • Which lion struck? Judith Williams joined Nui Cosmetics.
  • investment: 250,000 euros for 40 percent
  • Was the investment worth it? Nui Comstics is now available at numerous well-known drugstores, perfumeries and online shops such as Douglas, Flaconi or Avocadostore – Judith Williams’ investment has therefore paid off.

Look at Flaconi *


7th place: dumpling cult

  • Season: 8 (2020)
  • What it is about? Bread dumplings in a jar made from 100 percent salvaged bread that would otherwise have to be thrown away.
  • Which lion struck? Ralf Dümmel liked that.
  • investment: 250,000 euros for 15 percent
  • Was the investment worth it? Knödelkult was also worth the money – it was added to the range of Amazon and supermarkets such as Real or Rewe.

Buy for 22.74 euros in a six-pack from Rewe *

6th place: shower chunks

  • Season: 7 (2020)
  • What it is about? Solid shampoo and shower gel without plastic packaging, microplastics, palm oil, sulfates, silicones or other preservatives.
  • Which lion struck? Ralf Dümmel was able to convince the founders with this idea.
  • investment: 250,000 euros for 25 percent
  • Was the investment worth it? Well-known providers do not yet sell the shower boulder. The product has built up a considerable fan base on social media, which should calm Ralf Dümmel for the time being.

Buy from shower chunks from 7.99 euros


5th place: Drinkbetter Elixir

  • Season: 7 (2020)
  • What it is about? Dietary supplement with Solu-Smart technology, which means that the poorly water-soluble secondary plant substances are better absorbed and get into the blood.
  • Which lion struck? Two lions got on board: Carsten Maschmeyer and Ralf Dümmel.
  • investment: 300,000 euros for 30 percent
  • Was the investment worth it? The Drinkbetter Elixir is available in its own online shop and on Amazon, where it is only moderately hyped by customers. But maybe the big success is still to come!

Buy for 34.90 euros in a pack of ten from Amazon *


4th place: Greenmnky

  • Season: 8 (2020)
  • What it is about? The Greenmnky Screen Protection Cutting System can cut out the right mobile phone protective film for any model in ten seconds, saving more than 90 percent packaging waste.
  • Which lion struck? Both Carsten Maschmeyer and Nils Glagau joined Greenmnky.
  • investment: 400,000 euros for 24 percent
  • Was the investment worth it? Greenmnky protective films can be bought in some smaller online shops as well as directly from the brand. The big breakthrough is still a long time coming.

Learn more about Greenmnky


3rd place: Vytal

  • Season: 8 (2020)
  • What it is about? Leak-proof, BPA-free and reusable rental trays for take-away and delivery meals, which should eliminate plastic and disposable packaging waste from the to-go area.
  • Which lion struck? Georg Kofler was so enthusiastic about this sustainable concept that he won the contract.
  • investment: 450,000 euros for 12.5 percent
  • Was the investment worth it? Although Vytal claims to have a higher return rate than the bottle deposit system, it is not yet as widespread. However, it is already used by many partners in cities such as Berlin, Munich, Cologne, Hamburg, Düsseldorf, Leipzig, Frankfurt, Stuttgart and Freiburg – and the trend is rising. That should please Georg Kofler …

Learn more about Vytal


2nd place: Hyconnect

  • Season: 8 (2020)
  • What it is about? A special connecting element that securely joins metal and fiber composite elements together.
  • Which lion struck? Both Carsten Maschmeyer and Nico Rosberg did not want to miss the opportunity to invest in Hyconnect.
  • investment: 500,000 euros for 17.5 percent
  • Was the investment worth it? Hyconnect has won numerous industry awards so far and even received the European patent in summer 2020. So Carsten Maschmeyer and Nico Rosberg don’t have to worry about their investment at first.

Learn more about Hyconnect


1st place: Presize.ai

  • Season: 8 (2020)
  • What it is about? Smartphone body scanning software that measures the human body with the cell phone camera within a minute, so that the right size can be found when shopping online and returns can be avoided.
  • Which lion struck? Carsten Maschmeyer struck here.
  • investment: 650,000 euros for 15 percent
  • Was the investment worth it? Presize.ai has been working with international top brands such as Nike, Puma, Patagonia, Adidas, The North Face, Asics and more since “DHDL” (and even before that). So Carsten Maschmeyer has bet on the right horse.

Learn more about Presize.ai

Disclaimer: We’re looking for products for you that we think you’ll like. The selection is subjective, but editorially independent. We have affiliate partnerships, which means that if you make a purchase using a link marked with an asterisk, we receive a small commission. Our recommendations and the selection of products are not influenced by this. The content is also independent of our advertising marketing. You can find our guidelines for journalistic independence here: www.axelspringer.com/de/leitlinien-der-journalistische-indephaengigkeit

Tags

Related Articles

Back to top button
Close
Close