Crises accelerate developments, both good and bad! Sign sales contracts digitally? Go at once. Have the new car delivered to your door? works too. What does the future of car trading look like? Pretty bad, at least for the dealers. And by that I mean the good, hard-working ones. Not the car salesman who is disturbed at his laptop when “the customer threatens to place an order”.
Mercedes intends to reduce classic sales areas by up to 20 percent by 2028. BMW is planning new showroom concepts at all dealerships by 2028, with the atmosphere of a five-star hotel. High-pile carpet instead of high-gloss tile. Many manufacturers are also cutting dealer margins or intend to do so.
Tesla, Lynk & Co, Fisker, Genesis, Polestar, MG, Wey, Aiways, on the other hand – the many new players on the market – sell cars online without a dealer network, instead with showrooms in big cities that look like lounge clubs, send salespeople with test drives -car to your home. Sure, some niche providers will stay with us, you can afford that. But the classic car dealer? A car dealership makes its sales with the workshop. This will also be less, but more expensive. Service has a future. That will stay.
The new AUTO BILD 15/2022: Here are all the topics
NEW HITS BMW X7 Facelift, Matador MH2, Toyota GR Corolla, Mitsubishi Colt • New Smart: Large and expensive • Mercedes EQE: This is how the E-Class electric business sedan drives • First drive: Maserati Grecale Trofeo • MG 5: We drive the first E -station wagon MESSAGES How new 125 models inspire the motorcycle industry • Solar trailers for buses • Fuel prices attract thieves TESTING & TECHNOLOGY Eleven electric cars in the range check • Comparison test: Mazda CX-5 and Subaru Forester with petrol and all-wheel drive • Audi S8: How does the sports limo do on the road and the race track? • Used: Audi Q3 REPORTS Raymond Ayoub: From car shipper to classic car dealer • Nio: We test the practical battery swap in Norway SERVICE All tire tests at a glance • Police: Every second driver would like more checks • This keeps the air conditioning fresh HEADINGS Motorsport: Sophia Flörsch • Extra Tour: DS 4.