The contract between VTM and the European football association UEFA has been extended until 2026. As a result, most matches of the Belgian national football team will also be shown on the commercial channel in the coming years.
The current contract between DPG Media, the parent company of VTM, and UEFA ran until the summer of 2022, but has therefore been extended for another four years until 2026.
It concerns the exclusive broadcasting rights to all qualifying matches for the 2024 European Championship in Germany and the European qualifiers for the 2026 World Cup in Canada, Mexico and the United States of the Red Devils. The contract also includes a deal on the Belgian men’s team friendly matches, as well as all Nations League matches up to 2026. The rights to the matches at the European and World Championships themselves will be sold later.
“The viewers will be able to follow the ‘golden generation’ at VTM in the coming years. The Red Devils do something with the people and create a great sense of togetherness. We are very happy that our viewers can also go to VTM after 2022 to encourage the Red Devils, and that the national team continues to color our day ”, says Maarten Janssen, Channel manager VTM.