The number of Dutch people between the ages of 15 and 19 who watch TikTok every day has increased fivefold in one year. Newcom reports this after a representative survey among 7,000 Dutch people.
A total of 1.7 million Dutch people now use TikTok, an increase of 149 percent compared to January last year. The daily use of the app in particular has increased enormously: TikTok was still used daily by 281 thousand Dutch people in January last year, now there are 836 thousand.
Pinterest and LinkedIn
The other ‘winner’ in 2020, according to Newcom, was the picture app Pinterest, which increased from 3.5 to 3.9 million Dutch users (+10 percent). According to Newcom, a factor in this is that people on Pinterest were looking for inspiration to redesign their home.
In daily use, LinkedIn also showed a large growth: 39 percent. LinkedIn benefited from working from home, Newcom says. At Instagram, the growth in daily usage (+7 percent) leveled off compared to previous years. “The growth rate of Instagram is nearing zero for groups up to 40 years old.”
The number of Dutch users of Facebook (10.4 million) and YouTube (9.1 million) remained virtually stable. WhatsApp now has 12.4 million Dutch users, an increase of 3 percent.
The total number of Dutch people on social media rose from 13.5 million to 13.7 million. The group between 15 and 39 years old is now active on an average of five different platforms, while the group between 65 and 79 years uses an average of 2.6.