TikTok is investing “tons of money” in VR

ByteDance, the parent company of TikTok, wants to invest huge sums in virtual reality content.

The Chinese internet technology company ByteDance, which owns the social network TikTok and several machine-learning content platforms, is apparently planning major investments in the field of virtual reality. According to a report by Protocol, the company wants to invest “tons of money” in the development of VR content.

Numerous job applications for VR subsidiary

A large part of this money is to be spent on recruiting new employees. There are now over 40 job applications for Pico, a Chinese VR headset manufacturer that ByteDance bought last year. The job applications primarily relate to studios in California and Washington. For example, they are looking for managers for the development of a VR strategy game or engineers for Pico’s VR glasses. A head of the consumer division in the US is also being sought, indicating that Pico plans to further expand its presence in the United States.

With these steps, ByteDance wants its subsidiary Pico to catch up with competitors such as HTC, Meta, Valve and Playstation. The VR glasses Pico Neo 3 Link are currently the flagship of the manufacturer and cost 449 euros. There is a resolution of 1,832 x 1,920 pixels per eye and a Snapdragon XR2 chip. The glasses can be connected to a PC via DisplayPort. However, the glasses can also be used without a PC, similar to the Meta Quest 2 developed by Facebook, which can also be used on the go without a computer. However, if a powerful PC is connected to the glasses, a significantly better image quality can be achieved, since the connected computer handles most of the game calculations.

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