As part of the group restructuring, Alpine could adopt a new positioning by moving towards a 100% electric offer.
At Renault, the atmosphere is not really festive. While it announced this Friday, May 29, the elimination of nearly 15,000 jobs, including 4,600 in France, the firm with the diamond must think about its future. If the acceleration of synergies between the different brands of the Alliance has already been noted, it is the future boss of the brand, Luca de Meo, who will have the heavy task of rethinking the future of the group. Expected at the beginning of July, the former seat executive will also have to decide what to do with Alpine. Relaunched by Renault in 2017 as a new performance branch, Alpine now produces the A110 in Dieppe, in Seine Maritime. As part of a restructuring plan to save the group 2 billion euros, Renault says it has initiated a ” open thinking “On the future of the Dieppe site once the Alpine A110 reaches the end of its career.
” Alpine is a beautiful brand and we have to look very, very seriously at the future of this brand to see how it can add value to the group “Declared the president of Renault, Jean-Dominique Senard.
An essential electrification
Asked by Autocar, Laurens van den Acker, head of design for the Renault group, said Alpine’s electrification was “inevitable”. ” We don’t do it just because of the regulations. People’s expectations will change and push us in this direction He explained.
According to Autocar, the group plans to make Alpine a brand dedicated to high-performance electric vehicles. A strategy similar to that undertaken by Volvo with Polestar.
An electric SUV in the boxes?
The rumor of an electric car at Alpine is not new. A few days ago, our colleagues from the Argus even mentioned the arrival of a 100% electric SUV. A way for the performance branch of Renault to position itself on a much wider market but also to benefit from the new CMF-EV platform. Modular and dedicated to electrical, it will be common to the different brands of the Alliance.
This switch to electric could however lead to a relocation of production. Unless Renault commits substantial resources to redevelop the Dieppe plant, the site is not currently able to accommodate the production of electric cars. In fact, the production of this future electric Alpine could be done on another site. If the use of the CMF-EV platform is confirmed, the Douai site, where Renault plans to manufacture its future electric SUV, would be the best candidate.