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US startup is working on augmented reality contact lenses – NewsABC.net

  • As the website “Digital Trends” reports, the Silicon Valley company Mojo Vision is developing the first smart AR contact lenses.
  • The lenses are intended to expand the perception of the physical world through digital information and make it available when the user needs it.
  • However, it is still hard work before the sale – the startup is still in the product development stage and still has some hurdles to face, such as the classification by the Food and Drug Administration.

Many technology giants like Google, Microsoft or Apple have already tried various augmented reality inventions. Despite interesting ideas and high investments, most of these companies have so far had relatively little to show in this area. As “Digital Trends” reports, a US startup is now also planning to enter the competition of technology giants. Because the company called Mojo Vision is developing the first smart AR contact lenses.

Silicon Valley company develops first AR contact lenses

Google Glass was one of the first attempts to create glasses that were intended to expand the reality perception of users through AR. Other companies followed suit, but no one has yet found the key to revolutionary AR technology.

A Silicon Valley startup is now working on a similar idea. Mojo Vision works on AR contact lenses that expand the perception of the physical world through digital information.

“The Mojo lens is an intelligent contact lens with an integrated display that gives you timely information without interrupting your focus,” said Steve Sinclair, senior vice president of product and marketing for the Silicon Valley startup, “Digital Trends”. Information should be provided when the user needs it, he adds.

A lens with many special technical features

The lenses differ from previous attempts with AR glasses especially in the point that they should be invisible to the user and other people. Information only becomes visible when it is requested by the user.

And there should be several options later. One idea is that activation by voice input works, with the user using a certain “relay accessory” e.g. in the form of a chain, hat or the like. This should then provide a large part of the computing power that is required to retrieve the required data.

Furthermore, an eye tracking technology is to be integrated, which should find out what the user is looking for and what information he would like to have displayed based on his context.

Another special feature is the small display, which enables a pixel density of around 14,000 PPI – almost three times that of current smartphones. It is the smallest dynamic display ever invented.

Mojo Vision raises $ 160 million for development

There could be numerous possible uses for the lens in the future. Sinclair mentions real-time translation from another language or a virtual teleprompter that is shown during a speech as examples.

However, the technology is not yet fully developed. The startup is currently collecting money for the further development of the product. The company has already raised almost $ 160 million for the so-called Mojo lens.

A proud sum that the startup will probably also need. Because Mojo Vision has to invent and develop some things itself. This includes our own oxygenation system, user-defined chips, and eye tracking algorithms.

Drew Perkins, the company’s managing director, worked on the lens for several years. There seems to be no question that he is supported by a qualified team. His company employs former employees of Apple, Amazon, Google, HP, Microsoft, Motorola and others.

The consumer market is to be supplied last

On the way to the completion of the product, there are still a few hurdles to overcome. This includes technical problems on the one hand, but also other problems such as regulation on the other. For example, the product must be classified as “safe” by the Food and Drug Administration (FDA) so that it can be sold.

It is also questionable how the lenses will be received by the public. After all, it’s about introducing yourself to a kind of digital smartphone. Whether people are ready to put a hard AR contact lens on their eyes in order to stay up to date with the latest technology will only become clear when the product is ready for the market. Sinclair assumes, however, that it will definitely not take 10 years before it happens.

Once the technology is ready and ready for sale, the startup wants to focus on helping people with visual impairments. Then there should be more company-specific demonstrations. The product should only be released to the consumer market at the end.

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