what strategy for Kia in Europe?

Now well aware of the quality and good perception by customers of its electric models, Kia is pushing its pawns further towards a range of vehicles which should preserve the brand from European fines in terms of CO2 emissions.

12.2% of EV in France

The Korean manufacturer is delighted to note that 6% of its car sales in Europe concerned electric models (e-Niro and e-Soul) in the first quarter of 2020. This represents 6,811 units out of 113,026 vehicles purchased from Kia Motors Europe on a territory which includes the EU, the United Kingdom and the EFTA countries (Liechtenstein, Norway, Iceland, Switzerland). Compared to the first quarter of 2019, sales of electric cars increased by 75%.

This percentage even reaches 89.7% in France, where 1,069 electric vehicles were sold during the first 3 months of the year. This gives a record 12.2% EV for the Hexagon in the total sales of passenger cars from Kia. Compare with the 6.5% in the first quarter of 2019. Figures also take into account various internal strategies which, via the activation of a few sliders, make it possible to stimulate a particular movement at the start of each fiscal year. Thus by postponing or precipitating the registration and delivery of certain models.

11 VE by 2025

On the strength of its electromobile progress, the Korean manufacturer has drawn up a medium and long-term strategy. Called ” Plan S ”, It aims to position Kia well in the mobility of tomorrow. Hence a more specific mobilization around mobility services, connectivity solutions, autonomous operating systems, but also and above all concerning the electrification of powertrains.

Plan S symbolizes the proactive and ambitious change of course of Kia, which wishes to move from a business model focused on internal combustion engine vehicles to a business model focused on the generalization of electric vehicles Explains his communications department.

The brand intends to offer by 2025 no less than 11 electric vehicles worldwide, in different segments, including SUVs and minivans.

Next VE in 2021 for Europe

For our continent, Kia already announced last February the arrival in 2021 of a new electric model. It will be the first of 11 vehicles on the roadmap around 2025. The manufacturer still says no more about it: It ” will offer excellent autonomy, a crossover design, a new platform and a fast charging function

We already knew that this machine would be located between the sedan and the SUV, offering a futuristic user experience. The autonomy of more than 500 WLTP kilometers after recharging, less than 20 minutes to recover 80% of capacity: information already known.

The machine will be subjected, like the Porsche Taycan, to a voltage of 800 V compatible with ultra-fast chargers. This will not be the case for all future models. This is to leave some accessible to a much wider range of households.

500,000 EVs in 2026 worldwide

Globally, Kia hopes to sell more than 500,000 electric cars each year from 2026. By the same date, these vehicles will account for 20% of new European passenger car registrations.

In the meantime, each new model that will be launched on our continent from now on will be available in an electrified version (light hybridization, classic, or rechargeable; electric).


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