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Woman power at Netflix: Streaming provider promotes female talent

Netflix wants to promote female talent.
Netflix wants to promote female talent.

Netflix is ​​investing $ 5 million to nurture female talent. An initiative in Germany is also involved.

Empowering women is part of the effort of the new Netflix Fund for Equal Opportunities and Inclusion. It will provide US $ 20 million annually over the next five years. The first $ 5 million will now go to projects that support aspiring, female talent. According to Netflix, the money should not only be used to discover new talents, but also to train them and provide them with targeted internships.

All of this is done through partnerships with third parties plus individual Netflix programs to support a wide variety of initiatives. According to the streaming provider, that ranges from workshops for prospective authors and producers to observation of productions. In Germany, for example, Netflix supports Into the Wild. This stands for a one-year mentoring program for young filmmakers from film schools all over Germany.

In France, on the other hand, Netflix is ​​funding Collectif 50/50, a one-year national mentoring program for aspiring female creatives. Funds are also being sent to Women in Post, which, as the name suggests, is intended to support women in gaining experience in post production. This is a Canadian initiative. Then there is the Narrative Short Film Incubator for Women of Color. The aim is to support Latin American women in particular.

Netflix is ​​committed to equal opportunities and inclusion

Of course, Netflix remains a business that does not act out of altruism. On the one hand, image cultivation plays a central role here and, on the other hand, one certainly hopes to have a good connection to young talent through his support. The streaming provider argues that great stories are universal.

The task now is to ensure that traditionally disadvantaged voices, such as women, are given the same hearing as men have been for generations.

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