In 2021, Finn concluded almost 10,000 subscription contracts, and for this year the company is aiming to triple growth to 30,000 cars. Dobberstein: “At the moment, however, our growth is limited due to the lack of semiconductors in the automotive industry. Therefore, the cooperation with GWM is an important success.”
Auto-Abo is intended to make the brands of the GWM Group known
GWM itself hopes that Finn will quickly increase its level of awareness. In fact, market entry via traditional car dealerships and the classic new car business is likely to become significantly more difficult, expensive and lengthy. Seen in this way, providers of car subscriptions are playing an increasingly important role in car sales.
Especially for newcomer brands from China, subscription providers could become a Trojan horse with which they infiltrate the German market in order to help their (still) unknown cars to be successful.
Monthly rate for the Wey SUV Coffee 01 could be 500 to 600 euros
Be that as it may, additional subscription offers are good news for motorists. It is a well-known fact that competition stimulates business and drives down prices.